About us

Bringing rest, comfort, and well-being to pregnant women and new moms.
bbhugme About Us Founders

Who we are

We were founded in 2013 by three Norwegian chiropractors specialized in maternity care. Together, they created the adjustable bbhugme® Pregnancy Pillow.

We have since grown to be a trusted global brand offering concepts for pregnancy and feeding that combine wellness benefits with beautiful, functional style.
bbhugme About Us Adjustability

What we believe

We believe that sleep, rest, comfort, and full-body support are vital to the well-being of pregnant women and new parents. We also know that each body and pregnancy is unique, which is why our products are versatile and adjustable, ready to meet your changing needs.
bbhugme About Us Sleep

Our mission

It is our daily mission to bring comfort and better sleep to pregnant women. We are committed to using only the safest and most premium materials, which combine functionality with beautiful style. Each of our products are designed with longevity in mind, so we can be there to support women throughout pregnancy, postpartum, and beyond.

PRESS

"A pillow that morphs to your body's needs, in pregnancy and beyond."

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"This adjustable pregnancy pillow [is] one that you can mold to your liking, making it especially versatile."

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"Worth every penny."

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"I am never giving up that pillow."

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"Won’t spoil your interior decor."

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"Has standout features that separate it from the pack."

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"A no-fuss choice."

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"The pregnancy pillow loved by celebs."

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