Featured

Find bbhugme at Anya'zzz, the pop-up store for better sleep

January 24, 2023

“How much? How deep? Sleep is the new rock and roll – everyone's talking about it,” says London-based fashion designer Anya Hindmarch. From January 7th to February 12th, we are delighted to be one...

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How to relieve and prevent pain during pregnancy

November 8, 2022

Pregnancy can cause pain and discomfort throughout the body. Learn how the bbhugme Pregnancy Pillow, which offers unique 5-point body support, can help prevent and relieve pain, and get the sleep y...

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5 tips for bonding with your baby during feedings

October 18, 2022

Learn how to optimize parent-baby bonding during feeding sessions with these top tips from bbhugme's very own certified lactation consultant.

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Our collaboration with Future Dreams Breast Cancer Charity

October 4, 2022

In October 2022, in recognition of Breast Cancer Awareness Month, we at bbhugme began a collaboration with Future Dreams Breast Cancer Charity, based in the UK. As a brand built around women’s h...

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Introducing three new styles to our pregnancy pillow collection

September 13, 2022

We’re delighted to unveil our latest collection of pregnancy pillows. From September 2022, we are offering three additional designs: Blushing Roses, Seashell Beige, and Midnight Blue.

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What happens to the pregnant body?

August 31, 2022

Changes to a woman’s body during pregnancy include an expanding belly and rib cage, a shift in posture, and increased breast size. Still, maternity wear can often be an afterthought for pregnant a...

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Pilates trainer Hollie Grant helps you stay strong during pregnancy

April 26, 2022

Pilates trainer Hollie Grant gives her expert insight on how to stay strong and healthy during pregnancy, and why the the bbhugme Pregnancy Pillow is great for prenatal Pilates.

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How to use the bbhugme Pregnancy Pillow

February 15, 2022

    For many women, having trouble sleeping and getting comfortable is one of the biggest challenges during pregnancy.  With adjustable firmness and a microbead filling that makes the pillow shape...

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How to use the bbhugme Nursing Pillow

February 15, 2022

Whether you’re using breast or bottle, much of your first year as a parent will be spent holding and feeding your baby. For many, a quality Nursing Pillow is a critical tool for preventing aches a...

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See bbhugme's top awards and reviews

December 8, 2021

Since launching less than a decade ago in Norway, bbhugme has won numerous awards and garnered rave reviews from the media, design leaders, and customers.  

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Your top breastfeeding questions answered

November 25, 2021

We had a sit-down with Dr. Harriet Plowright, Paediatrics, Child Health, and Neonatal registrar, and got some crucial, frequently asked breastfeeding questions answered for you.

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How we developed the bbhugme Nursing Pillow

November 10, 2021

We talked to Hilde Tavares and Ann Kristin Homdrum, both bbhugme® Founders, renowned Norwegian chiropractors, and busy mums on the thought and innovation that went into the bbhugme® Nursing Pillow.  

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Darling Clementine designs special edition prints for bbhugme

October 1, 2021

Illustrators and designers Ingrid Reithaug and Tonje Holand of Darling Clementine started their careers making whimsical stationery at their boutique studio in Oslo.     Fifteen years later, the ...

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Introducing the bbhugme Nursing Pillow Collection

May 3, 2021

It’s here! We have a new Nursing Pillow collection. The new collection comes in six gorgeous prints: Grey Melange, Pink Melange, Blue Melange, Dots, BluePrint, and Cedar.

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6 things to look for in a nursing pillow

April 30, 2021

Have you been considering a nursing pillow? If you are, you've likely found tens, maybe hundreds, of options and you're feeling a little overwhelmed by all the choice.

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5 things to consider when investing in a pregnancy pillow

April 29, 2021

Feeling comfortable during pregnancy is essential for you and your baby. As your baby bump grows, rest can lower stress levels and keep you healthy.

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Why moms-to-be are reaching for maternity support belts

March 2, 2021

Are you considering a maternity support belt, and you’re wondering if it’s worth your while? Here are some of the main reasons why moms-to-be wear maternity belts.

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