Welcome to bbhugme!

Award winning products for pregnant women and new parents. We create smart, sustainable solutions that adapt to your body’s need for support, sleep and rest.

Developed by clinical experts in Norway.

Explore our collection

Free worldwide shipping

On all orders above 98€

Love It Guarantee on all products

If you're not satisfied, full refund within 30 days.

Made by health experts

All products designed, tested and approved.

Experience our new Nursing Pillow Collection

We are proud to announce our new collection.

Bestsellers

Buy

7 Colours

Pregnancy Pillow - kit

Maternity Support Belt

699.00 NOK

Articles from the bbhugme® blog

The secret behind our Nursing Pillow: bbhugme® Founders Interview

We talked to Hilde Tavares and Ann Kristin Homdrum, both bbhugme® Founders, renowned Norwegian chiropractors, and busy mums on the thought and innovation that went into the bbhugme® Nursing Pillow.

Introducing the New bbhugme® Nursing Pillow Collection

It’s here! We have a new Nursing Pillow collection. The new collection comes in six gorgeous prints: Grey Melange, Pink Melange, Blue Melange, Dots, BluePrint, and Cedar.

6 Things to Look for in a Nursing Pillow

Have you been considering a nursing pillow? If you are, you've likely found tens, maybe hundreds, of options and you're feeling a little overwhelmed by all the choice.

Accessories

Buy

6 Colours

Extra Pregnancy Pillow Cover

Extra Nursing Pillow Cover

269.00 NOK

Meet bbhugme Advisory Board

The bbhugme Advisory Board consists of health professionals who are all passionate about pregnancy, motherhood and the wellbeing of the family.

Reviews

Danielle

«This pregnancy pillow is beyond amazing! There is nothing like this out there and is far superior from the rest of the nursing and pregnancy pillows combined.»

Laura

«The Nursing Pillow arrived yesterday and it is the best investment! No more pain in my shoulders feeding her when I’m out and about.»

Natasha

«As all the reviews say, this is the best pregnancy pillow ever and I wish I’d bought it for my ﬁrst. Nicknamed the ‘whale’ by my 3 year old as it’s so big and round!»