Welcome to bbhugme!

Award winning products for pregnant women and new parents. We create smart, sustainable solutions that adapt to your body’s need for support, sleep and rest.

Developed by clinical experts in Norway.

Explore our collection

Free worldwide shipping

On all orders above 98€

Love It Guarantee on all products

If you're not satisfied, full refund within 30 days.

Made by health experts

All products designed, tested and approved.

Best Sellers

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7 Colours

Pregnancy Pillow - kit

Maternity Support Belt

699.00 NOK

Accessories

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9 Colours

Extra Pregnancy Pillow Cover

349.00 NOK

Buy

3 Colours

Extra Nursing Pillow Cover

Extra Nursing Pillow Cover (previous collection)

269.00 NOK

Articles from the bbhugme® blog

Pregnancy back pain and solutions

There are things you can try to minimize your pregnancy back pain and secure a better night’s sleep. Here are 5 tips from Dr. Ann Kristin S. Homdrum that may help you.

5 tips for better sleep during pregnancy

Pregnancy can be tough, as your body constantly changes. The same is true for new mothers. Naturally, you look forward to a good night’s sleep.

Midwife Åsa's top tips on feeding a newborn!

Breastfeeding a newborn baby is a fulltime job for most of us. In addition, we need food, water, rest and understanding from our surroundings. Stre...

Reviews

Danielle

«This pregnancy pillow is beyond amazing! There is nothing like this out there and is far superior from the rest of the nursing and pregnancy pillows combined.»

Laura

«The Nursing Pillow arrived yesterday and it is the best investment! No more pain in my shoulders feeding her when I’m out and about.»

Natasha

«As all the reviews say, this is the best pregnancy pillow ever and I wish I’d bought it for my ﬁrst. Nicknamed the ‘whale’ by my 3 year old as it’s so big and round!»