bbhugme® | Bringing Hugs to Growing Bellies & New Babies

Hugs from Norway

Discover our award-winning pregnancy and nursing pillows. Developed by health professionals for pregnant women and new parents. We create smart sustainable solutions that adapt to your body’s changing needs for better support, sleep and rest.

Shop now

Exclusive Savings

Free Extra Cover with Blue Print Nursing Pillow

For a limited time, enjoy a Free Extra Nursing Pillow Cover with the purchase of a Blue Print Nursing Pillow.

Add the Blue Print Nursing Pillow + an Extra Nursing Pillow Cover to your cart. The discount will be added automatically in the Check Out.

Shop now

Developed by Health Professionals

Worldwide Shipping

Love it - Guarantee

Pregnancy Pillow

The bbhugme Pregnancy Pillow is designed to help you sleep comfortably throughout your pregnancy

Shop now

“bbhugme, you guys rock! Just know youre making my nights yummier and cozier, and I love this pillow so much!”

—Zulay Henao

“... we have to conclude that the bbhugme pillow is a really worthwhile investment.”

—The Independent UK, 2022

“The bestselling and award-winning body pillow relieves pain and helps you to get a better night's sleep, particularly when pregnant”

—Glamour Magazine, 2021

Nursing Pillow

The bbhugme® Nursing Pillow gives you all the support you need to bottle- or breastfeed your baby comfortably, at home, or out and about.

Shop now

the bbhugme® Blog

The prenatal Pilates routine that helps you through pregnancy

Carrying your beautiful baby bump is no joke for the body. Pilates trainer Hollie Grant helps you stay healthy with this prenatal Pilates routine.

bbhugme® - Awards and Reviews

Since launching less than a decade ago in Norway, bbhugme has won numerous awards and garnered rave reviews from the media, design leaders, and customers.

4 Tips for Better Sleep When Pregnant

Sleep deficit is when you get less rest than you need, and because of the new life growing inside you, it’s extra important that you get more sleep than usual. Take a short nap during the day, an...

150,000 + Customers in 83 Countries

This is what customers from around the world have to say

Reviewed by Rebekah

“My only regret is that it took me 26 years of life to discover this pillow. I’m never going back- this is not just for pregnancy- my spine has never been more aligned! I wake up feeling loose and well rested.”

Reviewed by Danielle

“Couldn't recommend this pillow enough. I was having hard time sleeping or getting comfortable to get restful sleep. Once I got my bbhugme pillow, the struggle is over. I wish I knew about it earlier!”

Reviewed by Melissa

“I have tried so many different pillows, but none compare to this. I am 5’8 and can wrap my body around the pillow comfortably. The fabric is breathable and cool. I am in love with going to sleep now!!!!”

Customer Favourites

Discover our Best Sellers

Our best-selling beautifully designed eco-friendly products for pregnant women and new moms that adapt to your body’s need for support, comfort and wellbeing.

Shop now