Free Shipping Within EU and UK - On Orders Over €99
More than 170 000 sold in 88 countries

Hugs from Norway

Discover our award-winning pregnancy and nursing pillows. Developed by health professionals for pregnant women and new parents. We create smart sustainable solutions that adapt to your body’s changing needs for better support, sleep and rest.

Shop now
Exclusive Savings

Free Extra Cover with Blue Print Nursing Pillow

For a limited time, enjoy a Free Extra Nursing Pillow Cover with the purchase of a Blue Print Nursing Pillow.

Add the Blue Print Nursing Pillow + an Extra Nursing Pillow Cover to your cart. The discount will be added automatically in the Check Out.

Shop now

Pregnancy Pillow

The bbhugme Pregnancy Pillow is designed to help you sleep comfortably throughout your pregnancy

Shop now

bbhugme, you guys rock! Just know youre making my nights yummier and cozier, and I love this pillow so much!

Zulay Henao

... we have to conclude that the bbhugme pillow is a really worthwhile investment.

The Independent UK, 2022

The bestselling and award-winning body pillow relieves pain and helps you to get a better night's sleep, particularly when pregnant

Glamour Magazine, 2021

Nursing Pillow

The bbhugme® Nursing Pillow gives you all the support you need to bottle- or breastfeed your baby comfortably, at home, or out and about.

Shop now