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Our collaboration with Future Dreams Breast Cancer Charity

In October 2022, in recognition of Breast Cancer Awareness Month, we at bbhugme began a collaboration with Future Dreams Breast Cancer Charity, based in the UK.

bbhugme and breast cancer charity

As a brand built around women’s health and wellbeing, in it was important for us to work with and help raise funds for with an organization that makes a real impact in combating this devastating disease that affects 1 in 7 women each year. 

Future Dreams House in central London is the only specialized breast cancer support center in the UK. They provide a non-medical environment that offers emotional and  physical support for those touched by breast cancer.

Future Dreams' offerings include workshops and classes that assist women in managing the symptoms and issues of diagnosis and treatment. This includes stress and anxiety, exercise and nutrition, and body image and hair loss, as well as offering crucial bra fitting services and breast care nurse support.  Support is accessed in person and online, ensuring that their services are fully accessible. Future Dreams believes nobody faces breast cancer alone.

We are pleased to be amongst their recommended products that can provide comfort during the traumatic and painful process of breast cancer procedures. 

“We always recommend the bbhugme pregnancy pillow for women who are undergoing breast surgery, as it an incredible support to their sleep and recovery,” says Sam Jacobs, Future Dreams Trustee.  

Women with bbhugme pregnancy pillow

Carly, pictured above, was one of the women who benefited from the bbhugme pillow.

"After the surgery I had, which was a double mastectomy and diep flap reconstruction, getting comfortable was an almost impossible task. I couldn't lie flat, my legs needed propping up and I was in a lot of discomfort. The bbhugme does exactly what it says. It hugs you. It allows you to mould in with the pillow for that extra support and it gave me my first decent night sleep after surgery. It was the hug I needed after this huge surgery."

During the month of October 2022, we launched a campaign to donate 25% of our sales on all nursing products to Future Dreams. We also designed a special edition pink cover for our Nursing Pillow to promote the cause of breast cancer awareness.

Pink nursing pillow

Following the campaign, two members of our team traveled to London to deliver our donation of £5000 and meet the Future Dreams team and the women they support. Photographed below is Zaheen, a recipient of Future Dreams' services, with Eleyce, our C.C.O.

Due to the success our our October campaign and Future Dreams' continued endorsement of our pillows for breast cancer recovery, Future Dreams has become one of our certified Healthcare Affiliates. Through this program, with every pillow sold through a referral by Future Dreams, the organization receives a monetary donation. Below is an image of our Nursing Pillow and Pregnancy Pillow in Future Dreams House, where visitors and those recovering from surgeries can try them.

"We rely 100% on donations to fund our work," says Suzanne Brennan, Director of Fundraising at Future Dreams."We don't get any government or statutory support, so we partner with brands to fund more of what we do, and also to help raise awareness in the community. It's so important for us to set up partnerships and work with like-minded brands that we believe are there to help support women, and we know bbhugme is that kind of brand."


About Future Dreams: Future Dreams was founded in 2008 by mother and daughter Sylvie Henry and Danielle Leslie who were both diagnosed with breast cancer and tragically died within 18 months of one another in 2009 and 2010. Since then, Future Dreams has continued their legacy in raising funds for breast cancer support, awareness and research into secondary breast cancer.  

Learn more about the inspiring work being done by Future Dreams at 

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