We were founded in 2013 by three Norwegian chiropractors specialized in maternity care, who created the adjustable bbhugme® Pregnancy Pillow. 

We have since grown to be a trusted global brand offering concepts for pregnancy and feeding that combine wellness benefits with beautiful, functional style. 

We believe that sleep, comfort, and ergonomic support are vital to the well-being of pregnant women and new parents. 

We also know that each body and pregnancy is unique, which is why our products are versatile and adjustable, ready to meet your changing needs. 

One word: adjustability. Our pillow is filled with ultra-fine EPS microbeads, which hug the curves of your body for pressure-relieving comfort. You can shape the pillow however you want, depending on what feels most comfortable. 

By adjusting the position of the Pebbles, our pregnancy pillow becomes as firm or as soft as you need. This makes it endlessly adaptable as your body changes throughout pregnancy, postpartum, and beyond.