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As a brand that empowers families to live happy and healthy lives both now and in the future, one of our core principles is a commitment to environmental sustainability.

Since bbhugme was founded in 2013, we have worked to ensure that our products are made with quality, safe, and sustainable materials, while also focusing on waste reduction.

Nobody is perfect, and neither are we. But we are proud to say that we are working consistently to reduce our environmental footprint and while providing our customer with quality products built to last.          

Our key focus areas:

  • Materials
  • Certificates
  • Longevity
  • Reduce & Reuse  


    1. Materials:  

    We know that you care about the materials, safety, and philosophy behind the bbhugme brand, and we want you to have complete confidence in our products. We only use premium quality materials and ensure that they meet the highest standards. Visit our Product Materials and Care page to learn more about the materials we use.


    2. Certificates: 

    When you shop with us, you can rest easy knowing all our products are certified by Standard 100 by OEKO-TEX Class 1, one of the world's best-known labels for textiles tested for harmful substances. Our pillows are certified by their Class 1, which includes products for babies and has the strictest requirements and limit values.

    3. Longevity: 

    All of our products are made to last, and to endure daily use throughout pregnancy, new parenthood, and as a longterm member of your family. We are so confident that you'll love our pillows that we offer a 30-day trial and return period on all our pillows.

    To make the pillow last longer, we also offer extra covers and accessories available in many different designs and colors. This allows you to update the look of your pillow as you use it throughout multiple pregnancies, or pass it along to a friend. 

    Woman sitting with a pregnancy pillow


    4. Reduce & Reuse

    Our pillows come in practical textile bags that, unlike product packaging from many other brands, are not made of plastic. These reusable bags can be used to store and transport your pillow, helping it maintain its longevity. 

    We also believe that valuable resources should not go to waste. We use left-over textiles from our pillow covers to create bags for our Pebbles and Extra Covers. You can use these handy drawstring bags for other purposes, too, such as storing your baby's pacifiers or burb cloths. green pregnancy pillow cover

    We are committed to continually improving our sustainability efforts. If you have any questions or suggestions on this topic, please contact us

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