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bbhugme® - Awards and Reviews

bbhugme’s pregnancy body pillow is earning accolades for its design, comfort, and quality.   

Since launching less than a decade ago in Norway, bbhugme has won numerous awards and garnered rave reviews from the media, design leaders, and customers.  



Here are some of the top awards and reviews bbhugme has received so far: 

2022: Best Pregnancy Pillow, Cosmopolitan, UK

2022: ES Best Top Pick 2022, Evening Standard, UK

2022: bbhugme pregnancy pillow review, The Independent, UK

2021 : Reader's Favorite Award, Baby & Children's  Product news 

2021ES Best Top Pick 2021, Evening Standard

2021 Editor's Choice, Women's Health Magazine UK

2021 Top listing in pregnancy pillow review, Glamour Magazine, UK

2020 : Winner, Mama Awards 2020

2020 : Bronze, Made4Mums 2020

2019 : Runner Up, Baby Awards 2019

2018 : Silver, Project Baby Awards 2018

2017 : DOGA Award for Design and Architecture



More information about the awards and reviews: 

Women's Health Magazine mentions bbhugme as "The Pregnancy Pillow Loved by Celebs." The magazine ranks bbhugme as the top pick and editor's choice: "If you're looking for comfort and relaxation, this stylish pregnancy pillow by award-winning baby brand bbhugme hits the jackpot". 

The Evening Standard ranks bbhugme as one of the best full-body pillows for pregnancy, maternity, and total body support. “From its smart design and packaging through to its various uses, this pillow is definitely worth the investment,” is how the London daily described the bbhugme pregnancy pillow in a recent product review.   


And it’s no secret that sleep and rest are essential during pregnancy and postpartum. Glamour Magazine in the U.K. names bbhugme one of the best body pillows to guarantee a good night’s sleep, saying, “The bestselling and award-winning bbhugme body pillow relieves pain and helps you to get a better night’s sleep, particularly when pregnant.”  


Meanwhile, Mother and Baby, the U.K.’s popular pregnancy, baby, and toddler magazine and website, shares with readers what makes bbhugme special: “This pillow is on the pricier side, but mums cannot stop raving about this stylish pillow…The pillow moulds around the body, making it easier to relax and get comfortable during pregnancy. The filling has been specially selected for its anti-bacterial properties, pressure-relieving function as well as its ability to keep cool.”  



Created by three female Norwegian chiropractors specializing in prenatal and postnatal care, bbhugme keeps quality, safety, and comfort in mind. Inner pillows are filled with BioFoam®, which is CO2 neutral, hygienic, light-weight, and durable. The raw material for BioFoam consists of biopolymers—made of vegetable materials, an infinite resource—and the material is odor-free with natural antibacterial properties. 


bbhugme’s body pillow covers and inner pillow are OEKO-TEX® standard 100 class 1 certifiedone of the world’s best-known labels for textiles tested for harmful substances.  

The company’s attention to detail and commitment to excellent quality also helped bbhugme earn the DOGA Award for Design and Architecture, a distinction awarded to Norwegian organizations, designers, and architects who demonstrate outstanding use of design. DOGA’s award criteria include aesthetics, function, innovation, and environmental, social, and economic value.   

Learn how the award-winning bbhugme pregnancy pillow will help you get the full-body support you need from the first trimester and beyond. 

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