bbhugme makes mums and babies happier, through a simple idea: a pillow for support to sit, lie and sleep comfortably throughout pregnancy and early childhood.

Developed by natural and medical health professionals

Bbhugme was created by three chiropractors from Norway, Hilde, Ann Kristin and Elisabeth, who shared a deep interest in chiropractic care of pregnant women, moms and babies. They saw many teary, sleep-deprived women who were suffering from pelvic and back pain before, during and after pregnancy. The three realized that the women needed even more support and care – a long-lasting, take-home solution that could support them beyond the care they get at clinics. This was the origin of the bbhugme pillow.

A better pillow

The three chiropractors got together with designers to make a unique pillow that mothers could count on for support. The pillow comes from focus on the details that mapper. The right shape, filled with a specific size and type of mircobeads, gives sturdy, but flexible support for every body type. The pillow fabric is elastic, yet strong enough to avoid being ripped when used. Allergy- and eco-friendliness are also important. For nursing the baby, it helps if the pillow can be strapped around the body. Zippers and velcro aren’t soft enough, so we use a tie that allows mothers to remove and wash the outer sleeve.

The hard work that went into the design process was recognized in 2015, when bbhugme won “Best Design Award” from The Norwegian Centre for Design and Architecture.

Serving mothers around the world

From serving Norwegian customers, the company has grown and is now expanding into Europe and the USA. Sales through retailers, chiropractors and online are growing quickly. What remains the same is that we’re a company driven by professionalism, passion and care for the pregnant women and mothers that we created bbhugme for. It’s their stories of relaxation, contentment and comfort that have made this project worth it.

Meet our experts

bbhugme® products are tested and quality approved by out panel of specialists in health, motherhood and design. They know a lot about caring for women and new families. They’re also curious and caring, always out to learn more - and share what they know.

DR. HILDE TAVARES

DR. HILDE TAVARES

FOUNDER | CHIROPRACTOR

Hilde is an innovator, instructor, speaker, entrepreneur - and mother to three lively children. She’s practiced family wellness care in Norway since 2002 and has an advanced degree in musculoskeletal health in pregnancy and pediatrics.

“I’m passionate about supporting and caring for women and their partners through pregnancy, birth and infancy.”

ANN KRISTIN HOMDRUM

ANN KRISTIN HOMDRUM

FOUNDER | CHIROPRACTOR

Ann Kristin is a chiropractor, author, speaker and entrepreneur, who has dedicated her life to learning and teaching about conscious health decisions. She specializes in chiropractic care for pregnant women and children and breastfeeding support.

“I believe in enjoying family life to the fullest, through a natural and healthy lifestyle.”

TINE FJELDSTAD

TINE FJELDSTAD

PSYCHOLOGIST | PSYCHOTHERAPIST

Tine is a specialist in neurology and cognition for the female brain with hormonal influence. She runs a clinic in Oslo, offering

therapy for individuals and families, in partnership with other experts in pregnancy, yoga and holistic medicine.

“I’m dedicated to supporting and preparing pregnant women and new families for a new phase in their lives.”

ÅSA LIND MELIN

ÅSA LIND MELIN

MIDWIFE

In 25 years, Åsa’s nearly done it all, in midwifery, birth, pregnancy care, and women’s health.

She’s trained in baby massage and Shiatsu massage for pregnant women, worked in delivery wards, managed a private practice and operated her own midwifery practice, and counselled clients on pregnancy and birth.

“I help prepare families for the rollercoaster that starts with a new baby arriving in the home.”

HARRIET PLOWRIGHT

HARRIET PLOWRIGHT

PEDIATRIC DOCTOR

Harriet is a Pediatric Doctor and has recently had her first baby. She graduated from medical school (MBChB) in the UK in 2011 and has postgraduate qualifications in paediatric medicine (MRCPCH). She used the bbhugme pillow throughout her pregnancy and breastfeeding journey. 

“I am passionate about providing appropriate support to women who want to breastfeed, particularly when their babies are born too early, too small, or too sick”