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bbhugme makes mums and babies happier, through a simple idea: a pillow for support to sit, lie and sleep comfortably throughout pregnancy and early childhood.

Developed by natural and medical health professionals

Bbhugme was created by three chiropractors from Norway, Hilde, Ann Kristin and Elisabeth, who shared a deep interest in chiropractic care of pregnant women, moms and babies. They saw many teary, sleep-deprived women who were suffering from pelvic and back pain before, during and after pregnancy. The three realized that the women needed even more support and care – a long-lasting, take-home solution that could support them beyond the care they get at clinics. This was the origin of the bbhugme pillow.

A better pillow

The three chiropractors got together with designers to make a unique pillow that mothers could count on for support. The pillow comes from focus on the details that matter. The right shape, filled with a specific size and type of mircobeads, gives sturdy, but flexible support for every body type. The pillow fabric is elastic, yet strong enough to avoid being ripped when used. Allergy- and eco-friendliness are also important. For nursing the baby, it helps if the pillow can be strapped around the body. Zippers and velcro aren’t soft enough, so we use a tie that allows mothers to remove and wash the outer sleeve.

The hard work that went into the design process was recognized in 2015, when bbhugme won “Best Design Award” from The Norwegian Centre for Design and Architecture.

Serving mothers around the world

From serving Norwegian customers, the company has grown and is now expanding into Europe and the USA. Sales through retailers, chiropractors and online are growing quickly. What remains the same is that we’re a company driven by professionalism, passion and care for the pregnant women and mothers that we created bbhugme for. It’s their stories of relaxation, contentment and comfort that have made this project worth it.

 

Our Retailers

We have retailers all over the world. More information here.